I just returned from Social Boom 2015 in Chicago, Illinois. What a weekend! It was jammed pack with amazing content, dynamic speakers, and business professionals from all over the world! I was able to meet fellow social media marketers in-person and to connect with industry leaders that I have been following for years. I learned so much information my head is still spinning! I wanted to share with all of you 5 Ninja Tricks from the experts that I learned over the weekend. If you do nothing else with your social media this month, do these 5 things and you will be ahead of the game!
Ninja Trick #1: The Money is in the List
The money is in the list. If you do not have a list of emails, start collecting them today. If clients sign up for your class, grab their e-mail address. If you have a website, add a strategically timed e-mail form to politely pop up on the side or as someone is about to leave your site. E-mail is not dead. I repeat. E-mail is not dead. Collect those email addresses and get in front of your target audience. You want to stay top of mind!
Ninja Trick #2: Pinterest
Pinterest is a fun platform. It is a place to collect recipes, share ideas, pin inspiring quotes, and be creative. You can also share your business on Pinterest but it is best to do both. The one thing that really struck a chord for me was from Peg Fitzpatrick. She said that Pinterest is not a social media platform. It is a bookmarking site! You mean we can actually use it like we want to use it? YES! What this means is you can share your business and your passion at the same time. Don’t be afraid to create a Halloween board or a Soccer board. If those things mean something to you, then share them. Pinterest is a great business tool and can drive a lot of traffic to your blog but use it to be inspiring and creative as well!
Ninja Trick #3: LinkedIn
LinkedIn is probably my new favorite platform. LinkedIn is, in my opinion, the most under-utilized social site out there. I am assuming you have a picture up on your profile. If you do not, stop everything you are doing and add a picture. That is critical. Once your picture is up, you have added your work history, and written an awesome summary of who you are and why you do what you do, you need to update your contact information. I learned this cool trick from Viveka Von Rossen. Go to your contact form and customize the links to your website. For instance, instead of selecting “website” on the drop down menu, select other and call it something fun like “My Blog” or “Let’s Talk”. Customizing these links to your website is a great way to humanize your page.
Ninja Trick #4: Instagram
Instagram is a visual content platform. You can access Instagram from a desktop or your mobile but you can only post from your mobile device. Instagram wants to keep the feel and look of their platform organic and authentic. I get it. It works for them. So, want a little Instagram nugget? Here is an Instagram tip from the Instagram expert, Sue B. Zimmerman: Use a photo as your avatar on Instagram not your logo! People do not want to connect with a logo. They want to connect with a person!
Ninja Trick #5: You Are Your Brand
JUST BE YOU. The biggest takeaway from this weekend in Chicago was that people are going to buy from businesses they know, like, and trust. So, be yourself. Don’t try to pretend to be someone different online or follow what everybody else in your industry is doing. Do what makes you feel good about yourself and what makes you shine.
I would love to know if you end up trying any of these ninja tricks! If you do, tweet at me and tell me about it! @hmyklegard