How many times have you posted an article on social media, asked a question, or created a campaign that you were really proud of? You researched, took time and effort and came up with, what you believed, to be great content? And it was great content! You had many views and people were even commenting that your article was on point and striked a cord! The problem? The comments were emailed to you or texted to you privately and no one, but you, saw them. This can be so frustrating. The reason you are writing and publishing online is to be seen, build community, and start a conversation….online! There may be a few reasons why people are hesitant to respond publicly. Here are a few of those reasons:

Too Shy to Say: Some people are just shy. They do not like to be exposed or have their name published on anything public. They tend to “poke” around social media sites and do a lot more listening than speaking. I totally get it. I used to be the exact same way. I would never comment on a post or group, even if I agreed with it, and especially if I did not agree with it. This is an ok approach if you are on social media to listen and learn. However, keep in mind that some of the people you follow, and support, are on social media to grow their business and to build community. Your comments help them do just that. It also gives them the support they need, and are hoping to achieve, by writing articles online. You don’t have to give your opinion, but any kind of public kudos or encouragement is always appreciated.

Play it Safe: There are those who like to play it safe. They do not want to rock the boat or offend anyone. Social media is about conversation. How can we have conversations if no one is willing to express their opinion? Unfortunately, there are many who are more than willing to express an opinion, and even more who probably shouldn’t. It’s ok to disagree with the author. It’s ok to question the author. That is why they are writing the article. Have confidence in what you believe in, and confidence in yourself. Chances are pretty safe that your comment is not going to ruffle too many feathers. You may even be pleasantly surprised at how many people agree with you. And chances are even greater than no one will say anything at all.

Too Busy to Respond: Many of us will breeze through an article that we really like and tell ourselves that we will “like” or “comment” later. However, that later never comes. Social media is fast paced and articles can be short-lived. With social media, you need to live in the moment. Likes and comments are free! If you read something that you like, go ahead and support the author with a like! Do it as soon as you read something so that you don’t have to go back later. There are three ways to engage on social media: likes, comments, and shares. Each one holds power and every author and person posting on social media is looking for one, or all, of these types of engagement.

Social media is a place for people to share their stories, experiences, products, businesses, and life with others. Those who are writing articles, and posting content, are putting themselves out there. They are, sometimes, just as insecure as the person who is afraid to respond publicly or give a like. The beautiful thing about social media is that, while it is very public, it is also fast paced. A comment, a like, and an article are seen and then quickly replaced within hours.

So, go ahead and comment. The computer will not explode. The social media police will not come and confiscate your laptop. I bet chance are pretty high that nothing bad happens. In fact, you might even say something that someone else needed to hear but was too afraid to say. There is also the chance that you really don’t like the article and nothing resonated with you. That is totally ok too. We see those articles all the time. But if there is an article that brings a smile to your face, or gets you nodding your head, show the author some love and like it or make a public comment. It’s social and it’s how relationships are made!